Did you see our new “nutrition label”? No, we’re not selling cereal—though it would be high in fiber if we were. These labels are here to help you compare broadband services more easily. Perhaps you’ve noticed these labels on broadband service ads and websites. This is the result of a new rule by the government to make it easier for consumers to understand and compare internet services.

What is the broadband facts “nutrition” label?

It’s an easy-to-read label, required by the Federal Communications Commission (FCC), that provides key details about broadband internet services.

What’s the purpose of the label?

Just like nutrition labels for food, the broadband facts label gives essential information so consumers can make informed choices. It helps them easily compare prices, speeds, and fees from different providers.

What information will the label show?

The label includes:

• Company name
• Monthly price, including if it’s an introductory rate and any contract details
• Additional fees (e.g., equipment rentals, installation fees)
• Download/upload speeds and latency
• Data limits and fees for exceeding them
• Links to privacy policies and member support

Key terms to know:

• Download speed: How fast you can download content (like streaming videos).
• Upload speed: How fast you can send data (like uploading photos).
• Latency: The time it takes for data to travel between two points (important for gaming).

Where must the label be displayed?

The labels must be displayed at the point of sale including: 

• JCE Co-op website near service offerings. Visit jcecoop.com/fiber   
• Display after consumer enters location information
• Alternate Sales Channel – Provide QR code or URL on sales collateral
• Member Online Account Portal and Member App

Why is this important?

The labels are presented in a standard format, making it easier to compare services from different companies. This is especially helpful if a resident is new to an area or considering upgrading to faster internet, like fiber. We’re proud to offer fast, reliable fiber internet at a fair price. The new labels will make this even clearer for our members.